The call nobody picked up
Tuesday, 2:40 in the afternoon. Both techs are on jobs and the office line rings out. The caller doesn’t leave a voicemail. They ring the next shop on the list.
For HVAC, plumbing, electrical, restoration, pest control & septic
Stop losing jobs to missed calls and forgotten quotes.
We set up a system that catches the calls you miss and shows you each month what it caught. Between 8am and 8pm, every missed caller gets a text from your business within seconds; after hours, your on-call tech gets the lead straight away. Quote Follow-Up (coming soon) chases your open estimates. Month to month.
The check is free and takes about 48 hours. We look at your own call and quote records and show you where jobs slip away. Nothing on your phones changes.
Where the jobs go
Three places a paid-for lead goes quiet
These are examples, not your numbers. Do you know how many of these you had last month? The free check finds out from your own records.
The form nobody saw till Monday
A homeowner fills in your website form on Friday evening. It sits in an inbox all weekend. By Monday they’ve booked someone else.
The $9,000 estimate nobody chased
A system replacement quote goes out. The homeowner says they’ll think about it. Nobody has time to follow up, and the quote quietly expires.
What studies report. Invoca’s home-services call data found that, of calls to home-service businesses, 18% went unanswered on weekdays and 41% at weekends. A Harvard Business Review study (Oldroyd, McElheran and Elkington, “The Short Life of Online Sales Leads”, 2011) found firms that contacted a web lead within an hour were nearly seven times as likely to qualify it as firms that waited longer.
Industry figures, with sources. Yours come from the check, and after go-live from your own phones.
How it works
Measure. Fix. Prove.
We find out before we fix anything, and we report in your numbers afterwards.
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01 · measure
Free Missed-Job Check
In about 48 hours we go through your own call log and open quotes, and show you where jobs slip away. Nothing on your phones changes.
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02 · fix
We set it up
Missed-Call Rescue goes in around your phones and the software you already use. You approve every message first. Your go-live date is written into your proposal.
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03 · prove
A plain monthly report
What was missed, what was texted back, who replied and what your team called back. Counted from your own phones, including months when nothing moved.
Missed-Call Rescue · first installs: November
Missed-Call Rescue
Between 8am and 8pm, every missed caller gets a text from your business within seconds; after hours, your on-call tech gets the lead straight away.
- Text-back within seconds Between 8am and 8pm, every missed caller gets a text from your business within seconds; after hours, your on-call tech gets the lead straight away. The text comes from your business number and asks 3–4 short questions: what’s wrong, their ZIP, how urgent it is.
- On-call alert Your on-call tech or office gets the lead with the answers so far, and can call back with one tap.
- Emergencies go to a person No heat, a burst pipe, water on the floor: flagged to a person straight away, not left in a text thread.
- Answers only from what you approve Replies use wording and a short list of facts you sign off, such as your hours and service area. Anything else goes to your team.
- Booking by hand-off The text says a tech will call to book. Your team books the job the way you do now.
- Web form replies If your website form can be connected, it gets the same fast reply and alert.
- Tracking by ad source A tracking number for each ad source you choose, so the report shows which ads made which calls.
- Owner Dashboard included See it all in one place, plus the monthly report.
Your go-live date is in writing. It’s written into your proposal, and the second half of the setup and the monthly fee only start at go-live.
Already on Jobber or Housecall Pro? Some plans already include a missed-call text-back that’s just switched off. If switching it on is all you need, we set it up and waive the setup fee. Texting goes out only from a properly registered business number, only to people who contacted you, with an easy way to opt out.
Quote Follow-Up
Quote Follow-Up Coming soon
Every open estimate gets followed up on day 1, 3, 7 and 14, and it stops the moment they reply.
You forward the estimate email your software already sends, or fill in a quick form. The homeowner gets a short, polite text and email on each of those days, in your wording. The report shows estimates logged, followed up and answered.
On Booked Solid and Built to Book, missed calls are covered from go-live and open estimates are followed up automatically once Quote Follow-Up switches on. Until it does, Booked Solid is $297/mo and Built to Book $397/mo; then $497 and $597.
Booked Solid
Booked Solid: both, in one system
Missed-Call Rescue and Quote Follow-Up together, with one Owner Dashboard and one monthly report. The missed calls are covered from go-live; Quote Follow-Up (coming soon) switches on when it’s released, included in your plan.
$2,000 setup, $497 a month ($297 a month until Quote Follow-Up switches on). Month to month.
Owner Dashboard
See every call, missed call, text and open quote
One page for you, and one plain report a month. In every plan.
- Calls and missed calls, by day and time, and by ad source where you have tracking numbers.
- What was caught: missed callers texted back, replies, and leads your team called back.
- How fast: time from missed call to text, and to your team’s call-back.
- Open quotes and their follow-ups, once Quote Follow-Up is switched on.
- Every conversation, so nothing depends on one person’s phone.
Monthly report: Example Heating & Air
Sample · fictional- Calls in
- 212
- Missed
- 38
- Texted back (8am–8pm)
- 31
- Replied to the text
- 21
- Called back by your team
- 19
- Emergencies flagged
- 4
- Median time to text
- 9 sec
- After-hours alerts to on-call
- 7
- Saturday had the most missed calls. Worth a look at weekend on-call cover.
- 7 missed calls came in after 8pm: no text was sent, and your on-call tech got an alert for each.
Built to Book · the everything option
Built to Book: a new brand and website, with the systems on top
For established shops whose trucks, site and Google profile don’t match the work they do. One contract, one team.
- A full rebrand: a refreshed logo, colours and a brand kit, applied to your website and Google Business Profile, with truck-ready files for your sign shop
- A new website built around your services and the towns you cover
- Booked Solid: Missed-Call Rescue from go-live, and Quote Follow-Up (coming soon) as soon as it switches on
- The Owner Dashboard and a plain monthly report
$5,500 setup, $597 a month ($397 a month until Quote Follow-Up switches on). Month to month, 30 days’ notice.
Pricing
Setup plus a monthly fee. No per-lead fees.
You see the price before anything is set up. Month to month, with 30 days’ notice.
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Get the free check
Start here · free Free Missed-Job Check
In about 48 hours we go through your own call and quote records and show you where jobs slip away. Nothing on your phones changes.
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Pick a system
We show you what we found and which package fits, with the price in writing.
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Go live, then a report every month
In your own numbers. Leave any month with 30 days’ notice.
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Most complete
First installs: November Quote Follow-Up coming soon
Built to Book
A new brand and website that match your work, with the systems on top. One contract.
- A full rebrand: logo, colours and a brand kit
- Truck-ready files for your sign shop
- A new website and an updated Google Business Profile
- Booked Solid: Missed-Call Rescue and Quote Follow-Up (coming soon)
- Owner Dashboard and a plain monthly report
- Setup
- $5,500
- Monthly
- $597/mo
- Until then
- $397/mo until Quote Follow-Up switches on.
For established shops whose brand undersells the work
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First installs: November
Missed-Call Rescue
Between 8am and 8pm, every missed caller gets a text from your business within seconds; after hours, your on-call tech gets the lead straight away.
- Text-back from your business number, in wording you approve
- On-call alerts with the caller’s answers so far
- Emergencies flagged to a person straight away
- A tracking number for each ad source you choose
- Owner Dashboard and a plain monthly report
- Setup
- $750
- Monthly
- $297/mo
- Note
- Setup waived if we only switch on the text-back your Jobber or Housecall Pro already includes.
For shops with 3+ trucks that pay for their calls
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First installs: November Quote Follow-Up coming soon
Booked Solid
Missed calls covered from go-live; open estimates followed up automatically once Quote Follow-Up switches on. You pay $297/mo until it does.
- Everything in Missed-Call Rescue
- Quote Follow-Up (coming soon): day 1, 3, 7 and 14
- Follow-ups stop the moment the customer replies
- One Owner Dashboard and one monthly report
- Setup
- $2,000
- Monthly
- $497/mo
- Until then
- $297/mo until Quote Follow-Up switches on.
For shops losing jobs to calls and quotes
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- A free preview first; you decide after you’ve seen it
- Your services, towns, photos and a tap-to-call button
- A tracking line that rings straight through to you
- A plain monthly report
- Small edits whenever you need them
- Setup
- $1,500
- Monthly
- $99/mo
For owner-operators and small crews
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Scoped per client, after an Ops Assessment
Implementation
The system your business runs on, built to a written plan, then looked after month to month by Care.
- Your own CRM, so every enquiry, quote and job lives in one place
- Automations: quote follow-up, intake forms, scheduling, invoice and review reminders
- Assistants that each do one job, such as drafting quotes or sorting the inbox; a person approves anything a customer sees
- Connections to the tools you already use, such as Jobber, Housecall Pro, QuickBooks or Google, confirmed in writing in your plan
One fixed price and one fixed monthly Care fee, both in your build plan. It starts with a paid Ops Assessment, credited in full if you sign the build within 30 days. Every Implementation is scoped to your business in the Assessment. Nothing is installed until you sign the build plan, and your go-live dates are written into it.
For established shops with 5+ staff, office staff or open quotes
Founding clients: first installs start in November and your price is locked. Your go-live date is written into your proposal.
Late go-live. If we haven’t gone live within 30 days of the date in your proposal, you can cancel and we refund the setup you’ve paid.
Quote Follow-Up (coming soon): Booked Solid is $297/mo and Built to Book $397/mo until it switches on, then $497 and $597. Texting and calls for normal use are included; unusually heavy use is set out in your agreement before you sign.
- Payment: half the setup when you sign, half at go-live. The monthly fee starts at go-live.
- Month to month: no annual contract. Cancel with 30 days’ notice.
- Just need a website? See websites for owner-operators.
Who it’s for
Who it’s for, and who it isn’t
A good fit
- HVAC, plumbing, electrical, restoration, pest control and septic companies with roughly 3 to 15 trucks.
- Shops paying for ads, Local Services Ads or a lead source, where a missed call costs real money.
- Shops on Jobber, Housecall Pro, ServiceTitan, or no software at all.
- Owners who want to see the numbers each month and decide for themselves.
Not a fit
- Owner-operators, small crews and roofers who mainly need a website: see websites.
- Shops that already answer every call live, day and night, and chase every quote.
- Anyone who wants to buy leads or lists. We don’t sell either.
In writing
What you can hold us to
We won’t promise
- A number of jobs, calls, bookings or dollars. We report what was caught; what books depends on your team.
- That every texted caller replies. Some won’t, and the report will show it.
- Rankings on Google or anywhere else.
We will
- You approve every message before it goes out.
- We text only people who contacted you, from a registered business number, with an easy way to opt out.
- Your accounts and data stay yours. If you leave, we hand over what we set up.
- One named person answers for your system.
Questions
Questions shop owners ask
Do I have to switch software?
No. We work around your phones and whatever you run today: Jobber, Housecall Pro, ServiceTitan, or a spreadsheet. If your software already has a feature that does the job, we switch it on and set it up rather than sell you ours.
What do you need for the free check?
Read access to, or an export of, your recent call log and your open estimates. We look, we don’t change anything, and in about 48 hours we walk you through what we found. If nothing much is slipping, we’ll tell you that.
Will it text people without me knowing?
It only texts people who just called you or asked for a quote, using wording you approved, from your registered business number, between 8am and 8pm; after hours, your on-call tech gets the lead straight away instead. Anyone who replies STOP is opted out. Every text shows up in the Owner Dashboard.
Is this an AI answering service?
No. Missed-Call Rescue is a text-back with a few set questions and wording you approve, and a person on your team makes the call-back. It doesn’t pretend to be a person, and it doesn’t answer your phone.
When would we go live?
Your go-live date is written into your proposal. First installs start in November, about 6–10 weeks from signing including carrier approval; after that, a new install usually takes 2–4 weeks. The second half of the setup and the monthly fee only start at go-live.
Is there a contract?
A simple month-to-month agreement. No annual term; cancel with 30 days’ notice. Half the setup is paid when you sign and half at go-live, and the monthly fee starts at go-live.
Find out where your jobs go, free
The Free Missed-Job Check takes about 48 hours and uses your own records. Nothing on your phones changes, and there’s nothing to sign.